Pru Life U.K. was established in 1996 as a life insurance company in the Philippines. It is a subsidiary of United Kindom-based financial services giant Prudential plc, with over 172 years experience. Its regional headquarters Prudential Corporation Asia is based in Hong Kong.

Pioneering the sale of unit-linked or investment-linked life insurance products in 2002 and one of the first life insurance companies approved to market US dollar-denominated unit-linked policies, Pru Life U.K. is among the leading life insurers in the industry.

OUR MISSION AND VISION

We take the risk out of people’s lives.

We are the trusted leaders who listen and respond to the financial needs of the Filipino people.

We are committed to:

• dealing honestly and fairly with our public;
• exceeding customer expectation in services and products;
•  caring for the well-being and development of our people;
• giving a fair return to our stakeholders; and
• contributing to the development of the Filipino community.